Going out on a date? Wear that flirty little black dress. If you’re speaking at the TED Conference, wear jeans and a turtleneck. If you’re having an important business meeting, wear the brown suit. So which font should you choose? That’s like asking which outfit you should wear. (Note, I sorted their 6 categories into this framework this is not their official sorting or naming.) And they came up with 6 categories of fonts which can generally be sorted based on whether the font was more informal or more forceful and what emotional impact it had, from no impact to unsettling. In 2004, researchers at Washington State University studied 210 fonts to find out people felt toward them. The long answer is that different fonts have different personalities, which are right in different situations. The short answer is to choose a font the way you would a business outfit: use a font that’s readable, reflects your personality and makes you feel good. In my workshops, I’m often asked which is the best font to use on PowerPoint slides.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |